{ "id": "10-telemetry-lite", "title": "Telemetry Lite", "problem": "PostHog has won the product-analytics-with-session-replay category but its self-hosted footprint is too heavy for small teams (Postgres, Kafka, ClickHouse, Redis, multiple workers). Privacy-conscious teams who want to self-host are stuck either running PostHog at $200/month of infra OR using nothing and getting blind product decisions.", "targetUser": "Engineering teams at 5–30 person companies (or solo founders) who want product analytics + session replay but refuse to send user data to a third-party SaaS, and don't have an infra engineer to run PostHog.", "desiredOutcome": "A single Docker container, single SQLite file, that delivers 80% of PostHog's value — events, funnels, session replay — at 5% of the operational complexity.", "initialHypothesis": "There's a self-host segment that won't pay for SaaS analytics OR run a PostHog cluster. They'll accept a smaller feature set in exchange for trivial ops.", "constraints": [ "Single binary or single Docker container, SQLite-only storage option", "Apache 2.0 license, hosted version is a separate commercial play", "GDPR-compliant data export and deletion built in" ], "meta": { "isHoldout": true, "expectedDifficulty": "hard", "testsFor": ["technical", "oss", "competitive-positioning"] } }